waypoint crew

I developed the full branding for Waypoint Crew, starting with the logo design, colour palette, and font selection to establish a strong visual identity. From there, I created a suite of branding assets, including custom icons and social media elements. To bring the brand to life, I designed dynamic logo animations, subtle brand motion pieces, and high-quality 3D animations that seamlessly integrate the logo into various scenes using motion tracking. Additionally, I created fun designs that can be used for merch, such as T-shirts, ensuring a cohesive and engaging brand presence across all platforms and products.