AF1 FOOH - PERSONAL PROJECT

For this Nike Air Force 1 out-of-home (FOOH) campaign, the project began with live-action footage I captured on my iPhone, which I 3D-tracked in After Effects to seamlessly blend with the CG elements. After tracking, I imported the footage into Cinema 4D and used a 3D model of Tower Bridge to animate the sneaker's fly-in. I also gathered an HDRI using the HDReye App to enhance the scene’s lighting. The visuals were rendered in Redshift, achieving ultra-realistic lighting and reflections. Finally, I brought everything into After Effects for precise compositing, adding the final touches to bring the piece to life.